Reviews for the conceptual mixtape were generally positive. She also confirmed the next single from the mixtape as "Boss". In an interview with Rosewood Radio on May 15, Tinashe confirmed that the video for "This Feeling" would be sent to BET's 106 and Park for play. The second single was later announced as "This Feeling" with a music video directed by Cole Walliser shot in March. Tinashe re-shot the video the first week of June. A video was shot in early 2012, but never released. On January 30, 2012, Tinashe revealed that the first official single from the mixtape would be "My High" and was released for streaming on her official website. It was directed by Bobby Brackins and Nic Nac, being the first video that Tinashe had not directed herself. The music video was released at midnight on December 21. Tinashe clarified on Twitter that "Chainless" was a "fun, character, dedicated to the west", rather than an official single from the mixtape, on which it was later called a 'bonus track'. Promotion Ī promo single from the mixtape entitled "Chainless" was released to iTunes the next day. On December 20, 2011, Tinashe announced that she would be releasing a mixtape entitled In Case We Die in 2012.
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After being signed to Columbia/ Sony and Universal Republic with The Stunners, Tinashe began to independently release several solo singles such as covers of Lil Wayne's hit single " How to Love" and Rihanna's " We Found Love", and the dance/club song "Artificial People" (a collaboration with production duo OFM). After a four-year run, including opening for Justin Bieber on his My World Tour, the group disbanded in 2011.
In 2007, after being approached by pop-singer/songwriter Colleen "Vitamin C" Fitzpatrick, Tinashe joined the all-girl pop group The Stunners as the lead singer. In Case We Die received positive reviews from music critics, who complimented the mixtape's subgenres and its "chilled vibe", with some critics calling it "brilliant" and praising the "production and introspective lyricism." Other critics compared the mixtape to those of Kanye West, The Weeknd, Cassie, and Rihanna.
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The mixtape's final single, "Boss", was released Augjust after the song was featured in an episode of the VH1 series Single Ladies.
The second official single released from In Case We Die was announced as "This Feeling". The album was preceded by the release of the buzz single, "Chainless", and later, official single "My High" was released for streaming on her official website. Musically the project develops a new sound for Tinashe, leaving behind her previous dance-pop sounds heard in the band for a contemporary PBR&B, alternative dance, R&B, hip hop sound. Mixx, Myles Morgan, Bobby Brackins and producing partner Nic Nac were involved as well. Hendrixx, Wes Tarte, K-BeatZ, Yung Shaq aka now PianoBoy, J. Īs executive producer, Tinashe enlisted a variety of musical producers including B. The mixtape was released following a four-year stint as lead singer of girl group The Stunners and her array of non-album singles, including a collaboration with producers OFM, "Artificial People", in 2011. In Case We Die is the debut mixtape by American recording artist Tinashe, first released on Februvia her official website.
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